A while back my daughter's car needed a bit of work. I didn't pull out the yellow pages. I didn't phone the local garage. Nope, I went on Facebook and asked my friends who they were using. That's how we shop these days. Relationship marketing is king.
Truth is, we're overwhelmed with the number of signs that are on the road these days. We are becoming immune to signage. We block most of them out.
But if signs aren't working, how can we sell our products and services? We need to build relationships. Getting out and meeting people is essential to business success these days. Look for places in your community where people are gathering and go make some new friends.
A few years back, a group of us came together and started a business network called Plugged Into Sackville Business Network. We felt that the community needed a resource where like minded business people could come together to get to know one another. We have built amazing friendships in that little group. Not everyone who has walked through our doors have stayed - some folks didn't feel that their target market was in that group - but I beg to differ. You see even if your direct market isn't in that room, the folks who are there may know someone who is seeking just what you are selling.
Keep in mind that if no one can find you, you don't exist - it's as simple as that.
After all, we do business with people we know and trust.