The journey for PeopleCan was a journey filled with painful moments - I kid you not. Along the way as I was morphing into what I have become (I know that I am not done morphing) I would often get asked what I did.
I'd answer with the usual - speaker, trainer coach - provide trainng, blah, blah blah.
Recently I did an exercise with a coach and had that "ah ha moment" I help people become profitable sooner. That's it - point blank. The rest is the "how or the logic" of what I do.
When people ask what you do? How do you respond? Do you respond with a lot of useless jargon or a nice clear statement of what you actually do?
When you figure it out - you'll become profitable sooner!!!